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GRP - Définitions Marketing » L'encyclopédie illustrée du marketing
What is CPRP and Its Comparison with CPT
GRP & TRP in Advertising: Definition & Calculation - Video & Lesson Transcript | Study.com
GRP: definition, calculation, use
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Advertising Metrics This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice. Author: Paul Farris. - ppt download
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Media concepts
Media Terminology. - ppt download
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